An
Independent Analogue and Digital Arts since 1985
Don't use the simplified
view prompt
An activity,
substance, object, or behavior that becomes the main
focus of a person's life excluding other activities,
or that has begun to harm the individual or others
physically, mentally, or socially can be considered
addictive behavior.
PROPHETS AND PROFITS Have you
ever heard of a self fulfilling prophecy? It works
like this: predict something in such a way
that the fact of your prediction causes the
event."It must run faster!" or "It must do something
new!".
All these investments into atomic bombs, missile
guidance systems, jet engines, and space vehicles
eventually created a highly developed semiconductor
industry in the United States. These semiconductors were
the foundation for computer systems, cell phones, and
video games consoles in the 1970’s.The second argument
largely focused on the individual innovators that
invented and designed the personal electronics of the
1970’s and 1980’s. Much of this theory is based on
the idea that 1960’s counterculture idealism transcended
into 1970’s consumer electronic designs. There was no
doubt that such globally minded, young liberal thinkers
could utilize technology to mold the world into their
own vision. While these two opinions hold some truth,
there could be a possible third argument that points to
the creation of technology in 1970’s and 1980’s.
This
relationship between government and technological
innovation strengthened further in the post-World
War II era. The 1950’s and 1960’s government
investment into the defense industry particularly
created scientific competition and research that dawned
the beginning of unprecedented use of large computers,
semiconductors, and satellites. The creation of the
nuclear missile technology created a scenario where
additional devices were needed that incorporated the
internal component.Furthermore, once missile technology
became available, the usage of the airplane as a nuclear
conveying system became obsolete.
These technologies however were completely monopolized and
operated by government institutions. The technology
that drove missiles and satellites was still not practical
or inexpensive enough to sufficiently reach the consumer
masses.The competition in space exploration also invited
innovative companies to grab government contracts.
The
similarity between computer programs that emphasized
personal research and the ideas sought within the Whole
Earth Catalog was more than coincidence. The
counterculture idea that technology could solve the
problems of the individual without government or corporate
sponsors went beyond just theory in the 1970’s, it was put
into practice. Personal electronics represented an
adventure for both entrepreneurs and consumers alike, as
each benefited from the new innovative technology that
made the life experience efficiently superior.
1960’s rhetoric was clearly seen within the writing of the
Whole Earth Catalog, and as a result the document inspired
counterculturalists to invent products to change societal
thinking.
However, the young 1960’s counterculturalists were not the
only individuals with dreams of overthrowing the current
system. Indeed, those that had suffered from the
atrocities of a modern world also thought that personal
technology could change the social community.
Auschwitz holocaust survivor Jack Tramiel also had a
similar conclusion about the role computers had as a tool
in society. Tramiel, who was founder of the Commodore
computer company, believed that the fascist system that
had tried to kill so many innocents during World War II
could be destroyed and prevented with the advent of
computer technology. He believed that “too many
rules…locked [you] into a system.
Tramiel
believed that computers could eradicate the authoritative
state structure that caused the holocaust by creating
“maverick minded individuals “so the rules don’t take
over.
Therefore, for
several of the innovators of the 1970’s consumer
electronic industry, their devices represented a
method to challenge and influence social
thinking.Some would argue that the initial new
inventions never spawned public acceptance of
consumer electronics until large corporations
replicated innovative products. Steven
Usselman, in an essay on IBM history, argued that
large company investments into products came at the
expense of trial and error from smaller
companies.28 Indeed, during the 1970’s the
personal computer market was largely dominated by
small upstart companies. Many larger corporations
chose to make their own small improvements to a
device and advertise their brand name, than invest
in expensive research.
Heilbroner, in his 1967 essay “Do
Machines Make History,” argued that “technology imposes
certain social and political characteristics upon the
society in which it is formed” and “the machine will
reflect…the social relationships of work.”
The notion of a type of art or experimental projections
that might be considered slower than commercial or
institutional norms is certainly familiar in an informal
sense, and tends to conform to a certain logic. That is, a
familiar stock of filmmakers are, in casual discourse,
frequently associated with slowness as either a convenient
point of reference or, offhandedly, as a pejorative.
Jack
Tramiel, founder of Commodore, knew that the price barrier
kept the public consumer from buying the expensive
production tools. At one point, he deliberately cut
the cost of a 1979 color monitor in half to 300 dollars in
order to make sure the consumer market would open.94
These companies cut their prices to provide consumers with
an affordable method to purchase a relatively new
technological device.
Computers became part of the modern lifestyle because
mankind wanted better tools for solving problems and
keeping records. In 1979, the computer industry relied on
the price/value strategy that had befallen the
semiconductor market only five years earlier. In what was
known as a “computer war” by Commodore marketing
consultant Michael Tomczyk, 1979 was seen as a year Apple,
Commodore, Radio-shack, and even Atari all fought for
market dominance through advertising coercion methods.
Tomczyk was hired at Commodore to change the marketing and
consumer compatibility of the company’s business strategy.
While Apple astonished the consumer market with glitzy and
chic advertisement, Commodore had provided little
advertising effort to reach consumers before 1979.
Jack Tramiel Business is War Part
I.
The
Atari Corporation, which produced the game Pong where
users would bounce a ball between two paddles until one
user would miss, purposely offered the arcade game at
airports, restaurants, malls, and the computer so that the
user would have access to the entertainment source in both
public and private areas of life.Hence, consumer
electronics were not only used as a workplace tool, but an
entertainment product as well. While before,
individuals may have interacted with entertainment by
participating in mass cultural experiences in movie
theaters and sporting events, the video game allowed its
participants to undergo a private and reclusive
relationship with a machine.
This relationship became concrete when individuals saw the
video game as their own perfect entertainment source.
Sherry Turkle commented on this phenomenon in which human
behavior suddenly embraced the idea of perfection. Turkle
saw that many people who played video games sought a type
of perfection; meaning that individuals knew the only
method to defeat a video game was to be the flawless,
perfect user.
Society’s
use of technology as a measure of prominence, symbolized
an important transition to the materialist lifestyle that
created a new level of overindulgence.
Jack Tramiel Business is War Part II.
Turkle specifically cites a player named Jimmy who felt
himself “becoming ‘perfect’ and calm” because of the
consistent response from the game. This partaking of a
particularized entertainment source only added to the
unique individuality and Me Me Me experience that many
embraced in the 1980’s. As a result of
high-technology’s incorporation into the 1980’s American
society, individuals developed narcissistic behaviors due
to increased efficiency and leisure ability. Because the
consumer electronic industry served a mostly professional
type of class, the entertainment industry made many
high-technological products synonymous with the powerful
elite.
The Great Reset; like the climate change, extinction
rebellion, planetary crisis, green revolution, shale oil
(…) hoaxes promoted by the system; is another attempt to
slow down dramatically the consumption of natural
resources and therefore extend the lifetime of the current
system.It can be effective for a while but finally won’t
address the bottom-line problem and will only delay the
inevitable.The core ruling elites hope to stay in power
which is in effect the only thing that really worries
them.The collapse of the Western financial system – and
ultimately the Western civilization – has been the major
driver in the forecast along with a confluence of crisis
with a devastating outcome.
Note: The Internet does not belong to
Google.
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